Behind Ben is Lewis Johnson from Berlin. He studied mathematical economics, evaluated humanoid robots in venture capital and today advises trade fair organisers on innovation projects. That is where he noticed that exhibitors spend a lot on stand construction and little on making someone stop.
He operates Ben himself. You do not get a subcontractor, you get the person who set him up.
Rent Ben is the first format. It is growing into a studio that builds entertainment with robots: appearances, acts with dramaturgy, videos, and collaborations with teams that do the same.